Feeling is
the strategy.

Connection
is the work.

I’m Mark. I care about what happens on the other side of an idea. Whether someone feels more understood, more connected, or a little more like themselves.

As a first-generation Ghanaian-American, questions of identity and belonging are personal to me. I’m drawn to work that gives people room to recognize themselves, and sometimes discover something they haven’t quite stepped into yet.

I started in engineering and consulting, learning to get to the root of a problem. When I transitioned to talent attraction at Accenture, that translated into understanding people and creating experiences that helped them see a place for themselves. Those instincts naturally led to a career in brand strategy, helping brands build deeper connections with the people they’re trying to reach.